Brussels’s second store is in the neighborhood of Ixelles,
known as the center of Art Nouveau architecture in the first decades of the 20th century.
In 1965, one of the most influential Art Nouveau buildings in Belgium designed by Belgian architect Victor Horta was demolished, and a skyscraper was built on its site.
Its demolition has been regarded as an example of “Brusselization”.
The spatial translation of this concept injects these quintessential
architectural features into the store design.